Marketers Are Pastors (and Pastors Are Marketers)

We need to rethink how we understand marketing.

There has been a shift to understanding the Bible, doctrine, discipleship and other aspects of the Christian walk as a story in which we are participating. Kevin Vanhoozer says, “Sound doctrine ultimately orients disciples to the true story of the world.”¹ I think framing our faith in terms of a story we are a part of is one of the best ways to form disc…